THINK. MEDIA

Do you know how much you're spending on media?
Are you getting maximum value from your media partners?
Do you enjoy dealing with media reps when they call?

Independent, trustworthy advice; you're spending hard earned money, it's not too much to ask. It's no more than we ask of any consultant or advisor we use in daily life. And it should be from a company that doesn’t have a dog in the fight. Media reps are good, decent people who have a job to do – they sell their employers’ media.

Think. Media will provide arm's length advice completely independent of media ownership. Think. Media provides media strategy, planning and buying services for a wide variety of clients and has depth of experience working with media across Western Canada.

Our team is one of the most experienced media management groups in the BC Interior. Each campaign is constructed and personally managed by your personal media planner.

NAVIGATING THE MEDIA MINEFIELD

THINK. MEDIA AUDIT

Difficult times these, and never a better time to become demanding on how your money is spent and why. We’re all looking for ways to be more efficient and to spend more shrewdly. Buying media has been an age old source of frustration to advertisers: what is the measurable ROI for all that money?! What is my business getting out of this? Call a plumber there’s a hole in my bank account! In this day and age you should be able to get an answers about your ROI. Metrics and analytics in digital media provide exact measures of advertising impact allowing for immediate tactical adjustment and we can teach you how to track the response to your advertising.

Is your media plan working? If not, why not? Are you using the right media? Are you using the right media properly?

Think. Marketing will provide a written Media Report for your company; an independent audit of your media strategy, media tactics and advertising message and recommendations for improvement looking forward. The fee for this Audit is $500 and there is no commitment to Think. beyond this work. Give us a call. We know we can help. We’ll strengthen your media plan and save you money.

BANG FOR YOUR BUCK SERVICES

MEDIA PLANNING & BUYING SERVICES

MEDIA PLANNING Advise on budget to achieve your objectives Analysis of the target audience by market segment including their gender, age, occupation, household composition, income An analysis of your research (if applicable) – the goal of this analysis is to verify and rationalize some of the recommendations that would be made in the document regarding seasonal and regional emphasis A detailed analysis of the media habits of the core target audiences An investment-by-month recommendation and rationale A regional emphasis recommendation and rationale The media strategies that will serve to meet the defined objectives including the recommendation and rationale of the mediums utilized and the specific details of the each execution (size, frequency, date, publication, station, website, program, trade show, etc.) A blocking chart/media costing showing the weekly activity by market segment A billing summary showing the projected expenditures by media by month A summary showing the audience achievements (reach of target and frequency of message) for each campaign or market segment

MEDIA BUYING Negotiation skills that maximize the value of all media purchases Detailed reporting and cost control Detailed deadline information, mechanical specifications and shipping information – essential information required by a designer to produce ad materials in the most efficient manner On-going maintenance, recommendations and competitive intelligence: On-going support and recommendations necessary to keep the campaign performing as it should Monitoring of the campaign and verification of proof of performances supplied by the media companies

QUESTIONS TO ASK YOURSELF

ASK YOURSELF...

• Do I know exactly how much I'm spending on media at any given time?
• Do I enjoy dealing with all the media reps when they call?
• Is that the best use of my time?
• Should my time be spent on advertising rather than on revenue generating activities?
• Am I sure I'm getting maximum value from my media partners?
• Do I provide my designer with ALL of the information they need to create the advertisements (FTP sites, mechanical specs, deadlines)?
• Do I understand the media invoicing? Am I sure the ads ran as booked?
• Do I regularly review the available media research to ensure my campaigns are delivered to the intended audience?
• Am I kept current on emerging trends in social and mobile media? Do I know how to incorporate the new tactics into my campaign?
• Do I have access to local market, brand appropriate cross-promotional opportunities that would interest my primary customer?